University of Fort Hare Business School

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University of Fort Hare Business School

University of Fort Hare Business School

Looking for a career in the dynamic world of business? Look no further than the Fort Hare University Business School. Fort Hare University Business School is a renowned institution dedicated to providing quality business education and preparing students for the challenges and opportunities of the global marketplace.

Fort Hare University Business School serves as a gateway to a world of opportunity, empowering students to become innovative, ethical, and socially responsible business leaders. By combining academic excellence with practical experience, this business school prepares students to make a lasting impact in the world of business and contribute to the growth and prosperity of their communities.

The University of Fort Hare Business School actively advances knowledge in the field of business through its commitment to research and thought leadership. Faculty members stay on the cutting edge of industry trends through cutting-edge research and publications, ensuring that students receive an education that is based on the most recent theories and practices.

University of Fort Hare Business Management

Welcome to the Business Management Department! They provide a broad degree that will provide you with the knowledge, abilities, and attitudes required to enter the business world, either by starting your own company or by working for a reputable company (and eventually becoming a business manager).

Due to its relevance to many aspects of life, business management is one of the most popular disciplines among university students. The program they offer is provided at both the Alice and East London campuses, and the students come from a variety of faculties, including education, law, and social work. Students who have a degree in business management have more freedom and an edge over competitors because they can apply for a variety of professions in the industry.

They are dedicated to supplying the business community and the larger South African society with employable workers and entrepreneurs who are prepared and motivated to go out and contribute to their respective communities. They are eager to have you join their programs!

Postgraduate Business Management

The Bachelor of Commerce Honours (Business Management) degree broadens students’ research expertise while also emphasizing the development of their business knowledge and experience.

The degree serves to address the following objectives:

  • Advanced study in Business Management – especially in the areas outlined in the modules below
  • Provide students with an advanced understanding of research and how to conduct it
  • Prepare students for future positions of leadership
  • Develop students’ abilities in terms of teamworking, presentation, and communication skills

128 credits are required for the degree. A mini-dissertation and a research technique module, both worth 32 credits, are requirements for students. Students must also choose two additional study courses from the following list. The degree is offered full-time for one year at both the East London and Alice campuses.

Students must choose TWO of the following modules:

  • BEC522/E – Advanced strategic management
  • BEC513E – Advanced marketing management
  • BEC524/E – Advanced financial management
  • BEC525 – Advanced operations management
  • BEC527 – Entrepreneurship and small business management

Master’s and Doctoral degrees

For students who have strong writing and analytical abilities, master’s and doctoral degrees are available through dissertations (i.e., 100% research). The goal is to prepare students to work as independent business management researchers. Every year, a strict recruitment and selection process is carried out to guarantee that our department only draws the best postgraduate students. Master’s and doctorate candidates that are successful will contribute new and original research to the field’s body of knowledge.

Students must conduct a thorough analysis of the pertinent literature related to their selected area of study within the broad field of business management. The Faculty’s research committee is then presented with a research proposal. After being approved, the student can carry out the research and finish writing the entire dissertation.

For Masters’s degrees, the programs are provided over two to three years at the East London location and over three to five years at the Alice campus. Please refer to the Faculty prospectus for details on the admissions requirements.


The Department is dynamic and growing in its ability to supervise and publish research and a large majority of our staff members have doctorates. We had our first intake of doctoral students in 2019 and are continuing to grow our publication and supervision records.


The general focus of the department is Entrepreneurship, Social Entrepreneurship, Social Media Marketing, Leadership, strategy, and general management.

Specific themes:

Social Media: Prof Elliott, Dr Viljoen, Prof Chinyamurindi
Entrepreneurship, Social Entrepreneurship, and Small Business Management : Prof Elliott, Dr Rungani, Dr Chimucheka, Prof Oni
Ethics: Prof Elliott; Dr Viljoen
Mindfulness in organizations: Ms. Ford; Prof Elliott
Finance management and Venture capital: Prof Oni; Dr Rungani,
Marketing and  E-Commerce: Prof Elliott; Prof Oni; Dr Viljoen
Human Resources and organizational behavior Prof Chinyamurindi; Dr Chimucheka; Dr Puchert; Ms Ford
Leadership and Strategy Prof Chinyamurindi; Dr Chimucheka; Dr Puchert; Prof Oni; Ms Ford
Recruitment and retention Dr. Puchert

You can call or visit the school for more details about their Business School.

Contact Us:

Alice Campus
     Address: Ring Road, Alice, 5700
     Phone: 040 602 2011
Bhisho Campus
     Address: Independance Avenue, Bhisho, King Williams Town
     Phone: 040 608 3407
East London
    Address: 50 Church Street
     Phone: 043 704 7000

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